Sometimes, it takes a sliding doors moment to realise there’s a better way. For me, that moment came on the sidelines of a soccer field.

If you're a service-based business owner, you might sometimes feel like digital marketing is a mysterious spellbook written in an ancient la

Discover WIX Studio – the all-in-one solution that's redefining business. Learn more about how Wix studio compares to Wordpress

Mastering the art of optimising your blog content for both SEO and AI can significantly boost your online presence, making your content more

As a small business owner, you know how important it is to get your brand noticed and connect with the right customers. One of the most...

<p>In the world of football, where passion runs high, and community spirit thrives, having a robust brand strategy can be the game-changer a club needs. As someone who spends a significant part of the week at the club (#footballislife), I was thrilled to take on the challenge of enhancing the communications for Samford Rangers Football [&hellip;]</p>

<p>If you already have a WordPress site and are on the hunt for expert advice to enhance its performance, you’re in the right place. As someone who has navigated the vast sea of plugins and battled countless spam attacks, I understand the importance of having a reliable toolkit. I’m passionate about keeping spam at bay [&hellip;]</p>

<p>When it comes to grabbing attention and winning over customers online, two advertising giants stand out: Google Ads and Facebook Ads. But which one truly deserves your applause (and budget)? After some experimenting, I&#8217;ve found Google Ads to be a clear winner, and here’s why. The Google Ads Advantage: The Facebook Ads Perspective: The Verdict: [&hellip;]</p>

<p>As a web designer and photographer, I know how crucial image sizes are for a snazzy website. But, big images can slow things down big time! Let&#8217;s dive into why image size matters, the perfect sizes to use, how image optimisation can help your website, the top WordPress plugins to shrink those files, and how [&hellip;]</p>

Les dive into a game-changer for your business: the power of a responsive website. What is a Responsive Website? A responsive website is designed to adapt and provide an optimal viewing experience across a wide range of devices.

<p>Ever wondered why some websites look good but don&#8217;t bring in customers, while others might not be as fancy but bring in tons of sales? That&#8217;s the magic of website conversion – turning visitors into buyers. It&#8217;s not just about looks; it&#8217;s about getting those visitors to take action, whether it&#8217;s making a purchase, signing [&hellip;]</p>

<p>It&#8217;s no secret, service-based businesses face a unique set of challenges. They must not only focus on delivering exceptional services, but also navigate every other aspect of their business, including their online marketing. Strategic digital marketing is no longer a luxury for b2b businesses. It&#8217;s a necessity for survival and growth. This article aims to [&hellip;]</p>

<p>In the competitive landscape of B2B (business-to-business) marketing, maximising your return on investment (ROI) is pivotal. As an entrepreneur or marketing leader, understanding how to leverage digital marketing strategies to their fullest potential can mean the difference between a thriving business and one that struggles to stay afloat. Implementing a robust digital marketing plan involves [&hellip;]</p>

<p>In our crazy, busy, modern-day world, brand identity is king! It&#8217;s the secret sauce that makes your brand memorable and trustworthy. But how do you ensure your brand is consistent? It&#8217;s about ensuring a unified brand experience across all digital channels. From your website to social media, every touchpoint should reflect your brand&#8217;s identity. Why [&hellip;]</p>

<p>Word-of-mouth marketing is a powerful tool. It&#8217;s built on trust and personal connections, and it can drive significant business growth. But what about SEO? Is it still relevant if your customers are primarily word-of-mouth? The answer is a resounding yes. SEO, or Search Engine Optimisation, is not just for online businesses. It&#8217;s crucial for any [&hellip;]</p>

<p>Running a small business is no small feat. You&#8217;re juggling a lot of balls in the air. One of them is digital marketing. But here&#8217;s the thing. You&#8217;ve probably heard about small business seo. Maybe you&#8217;ve even tried to dabble in it. Yet, you&#8217;re unsure why it&#8217;s so crucial for your business. Or how to [&hellip;]</p>

Personal branding… It’s not just for celebrities or influencers anymore! Personal branding has become more important than ever.

For small businesses, tapping into the local market requires a strategic approach, and that starts with choosing the right SEO service that

Navigating the labyrinth of SEO myths can be daunting, and I’d love to have a dollar for every business owner that comes to us a little over

<p>I recently analysed some metrics on a client&#8217;s website that showed 70% of their visitors don’t scroll down the homepage when they land on the website. On a homepage with over 1m visitors a month, that’s 700,000 visitors who do not scroll down the page after they land on the homepage. For this particular client, [&hellip;]</p>