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BOOSTING LOCAL VISIBILITY

CLIENT

Pure Fitness & Wellbeing

TYPE OF CLIENT

Fitness Instructor

CATEGORY

Website Redesign, SEO

BRIEF

Despite offering exceptional services, Pure Fitness and Wellbeing struggled to attract new customers within the local area and communicate its unique business offering.

WHAT WE DID

We conducted a comprehensive audit of Pure Fitness and Wellbeing's online presence and developed a strategy to enhance its local search rankings by focusing on:

  • Local Keyword Optimisation: Identified and integrated relevant search terms into website content.

  • Google Business Profile Optimisation: Enhanced their listing for better local map search visibility.

  • User Experience: Improved website navigation and clarity for their ideal clients.

  • Local Citations and Directories: Submitted business info to boost online presence and authority.

  • Content Marketing: Developed a strategy for engaging content to attract and engage their target audience.

RESULT

Implementing local SEO strategies led to significant improvements for Pure Fitness and Wellbeing:

  • Improved Search Rankings: Achieved higher visibility in local search results, boosting organic website traffic.

  • Increased Website Traffic: Enhanced local search visibility resulted in more inquiries, bookings, and class registrations.

  • Growth in Customer Base: Attracted new clients across Brisbane through improved online presence and local search results.

Fitness coach helping a client outside
Fitness coach helping a client outside
Fitness coach on a session
pure fitness and wellbeing logo
Pure fitness and wellbeing homepage
Woman exercising

10

Keywords

In the top 5 spots in their local area within 6 months

20%

Increase in Core web vitals

Improvements in site speed and reduction of website errors

400%

Increase in website traffic

Within the first 3 months

600%

Return on Investment

Within the first 3 months

Pure fitness and wellbeing homepage
Man boxing with fitness coach

What the Client said

"We had heard Trish's name mentioned by several local business owners and had held off asking for help, as we small business owners are known to try and wear all the hats and do everything on our own! I'm so grategul for Trish making us feel comfortable and walking us through the daunting process of auditing and optimising our website and SEO, Its honestly like another language and Trish is a master translator! She is patient, remarkably talented and her wealth of experience and knowledge is impressive, Thank you Trish for making our website come to life and for your ongoing support"

Fitness coach on a session

She hana

Owner, Pure Fitness and Wellbeing

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