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Boosting Local Visibility using a Brisbane Local SEO service

Local businesses face fierce competition in establishing their online presence. With the majority of consumers turning to search engines like Google to find local services, the importance of local SEO (search engine optimisation) cannot be overstated. We explore how Pure Fitness and Wellbeing, a small business in Brisbane, utilised our local SEO services to enhance their online visibility and drive business growth.
Pure fitness and wellbeing logo
Pure Fitness and Wellbeing had an established brand but needed help finding their ideal client online

Overcoming local visibility challenges

Pure Fitness and Wellbeing is a boutique fitness business in Brisbane’s outer northern suburbs. They aim to promote a healthy lifestyle and overall well-being among its clients, specialising in personalised training programs, group fitness classes, and holistic wellness services.

Despite offering exceptional services, Pure Fitness and Wellbeing struggled to attract new customers within the local area and communicate its unique business offering.

Pure Fitness and Wellbeing’s primary challenge was low online visibility. Despite having a website and active social media profiles, they struggled to rank high in local search results. The lack of Local SEO limited their ability to reach potential customers in the Samford and North Brisbane areas and hindered their growth prospects.

Personal Trainer with a client outdoors
Local SEO helps small businesses improve their online visibility in local search results, allowing them to attract more nearby customers and grow their local market presence.
Digital Marketing strategy
User experience is an essential part of an SEO audit for improving search engine rankings, increasing user engagement, driving conversions, and gaining a competitive edge.

Online audit and SEO strategy

The first thing we did was conduct a comprehensive audit of Pure Fitness and Wellbeing’s online presence and develop a tailored strategy to improve its local search rankings. We focused on 5 key areas:

  1. Local Keyword Optimisation: We conducted thorough keyword research to identify relevant search terms used by potential customers looking for a personal trainer in North Brisbane. We then optimised website content, including meta tags, headings, and descriptions, with these targeted keywords.

  2. Google Business Profile Optimisation: Pure Fitness and Wellbeing already had a Google Business Profile, but we optimised their listing to allow them to appear in local map searches. We ensured the business information was accurate, including the studio’s address, contact details, business hours, and photos. We also encouraged satisfied customers to leave positive reviews, boosting their credibility and visibility on Google.

  3. User Experience – Whilst Pure Fitness & Wellbeing already had a WordPress website, we took the opportunity to improve the user experience on their website by improving their homepage and landing pages focusing on a good navigational experience and making it clear and concise for their ideal client.

  4. Local Citations and Directories: We submitted Pure Fitness and Wellbeing’s business information to local directories, online listings, and industry-specific platforms. This helped improve their online presence and authority, making it more visible to local customers searching for fitness services in North Brisbane.

  5. Content Marketing: We then crafted a content marketing strategy for Pure Fitness and Wellbeing so they could create relevant, engaging, and informative blog posts, videos, and social media content. By regularly publishing relevant content to the right channels (related to fitness and wellness) and local events, they were able to attract and engage their target audience while improving their search engine rankings.

Developing the strategy

Thoroughly researching Pure Fitness and Wellbeing’s ideal customer yielded significant results for us as it provided us with a detailed understanding of their target audience’s preferences and behaviours.

Identifying middle-aged professionals in senior roles who work from home but seek personalised fitness solutions to fit their busy schedules as their ideal clients, we devised a tailored content strategy to engage this demographic effectively.

Recognising that this audience segment frequented LinkedIn, we concentrated our efforts on enhancing content on the platform to reach and engage with this specific clientele effectively.

As a result, our focused approach not only enabled Pure Fitness and Wellbeing to connect with their target audience but also ensured that their marketing efforts resonated effectively with those most likely to benefit from their services.

Young woman using smart phone to search linkedin.
And the best result? Having a digital marketing strategy allowed Pure Fitness and Wellbeing to keep the momentum up by giving them purpose and direction , knowing their efforts were yielding results. So they can get back to doing what they do best!

And the results?

  1. Improved Search Rankings: Within a few months of implementing local SEO strategies, Pure Fitness and Wellbeing experienced a noticeable improvement in its search engine rankings. They began appearing prominently in local search results for relevant keywords, increasing organic traffic to their website.

  2. Increased Website Traffic: Pure Fitness and Wellbeing’s enhanced visibility in local search results resulted in a surge in website traffic. More potential customers discovered them online, leading to more inquiries, bookings, and class registrations.

  3. Growth in Customer Base: With improved online visibility and a stronger digital presence, Pure Fitness and Wellbeing was able to attract a larger customer base. The studio welcomed new clients across Brisbane who discovered its services through local search results, Google My Business listings, and online directories.

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Keywords

In the top 5 spots in their local area within 6 months

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Increase in Core web vitals

Improvements in site speed and reduction of website errors

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Increase in website traffic

Within the first 3 months

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Return on Investment

Within the first 3 months

Pure fitness and wellbeing website
Pure fitness and wellbeing trainer and client

What the Client said

"We had heard Trish's name mentioned by several local business owners and had held off asking for help, as we small business owners are known to try and wear all the hats and do everything on our own! I'm so grategul for Trish making us feel comfortable and walking us through the daunting process of auditing and optimising our website and SEO, Its honestly like another language and Trish is a master translator! She is patient, remarkably talented and her wealth of experience and knowledge is impressive, Thank you Trish for making our website come to life and for your ongoing support"
Pure Fitness and Wellbeing owner
She hana
Owner, Pure Fitness and Wellbeing

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