Driving Growth with a Small Business Marketing Agency
Ocean View Estates and Winery, nestled in the picturesque landscape of the Brisbane hinterland, offers a unique blend of award-winning wines, gourmet dining, and scenic accommodation. As a small business in the competitive hospitality industry, Ocean View Estates sought to elevate its brand visibility and attract more customers as well as improve the way they engage with their customers online. We delve into how the winery partnered with us to implement strategic marketing initiatives, driving growth and success.
The challenge
The primary challenge for Ocean View Estates was the lack of a cohesive marketing strategy tailored to its unique offerings and target market.
The winery needed to increase brand awareness, drive more traffic to its estate, and ultimately boost sales of its wines, dining experiences, and accommodation options.
Online audit and Digital Marketing strategy
We used various strategies to boost Ocean View Estates’ brand visibility and engage its customers, primarily across social media and website.
Brand Positioning and Messaging: As a small business marketing agency, we worked closely with Ocean View Estates to refine its brand positioning and messaging, emphasizing the winery’s unique selling points, such as its scenic location, premium wines, unique dining experiences and events as well as boutique accommodations.
Digital Marketing Campaigns: We crafted a social media and content strategy across their social media channels for their wedding offering as well as the Dining, accommodation and winery offerings. These campaigns showcased Ocean View Estates’ features, promoted special events, and encouraged user-generated content to foster community engagement.
Website Optimisation: We also revamped Ocean View Estates’ website to improve user experience, optimise for search engines, and effectively showcase the winery’s amenities, events, and booking options. This included implementing responsive design, enhancing site speed, and optimising content for relevant keywords.
Content Creation and Distribution: Recognising the importance of compelling content in attracting and retaining customers, we developed a content strategy focused on creating high-quality, engaging content, including blog posts, videos, and photography highlighting Ocean View Estates’ vineyards, cellar door experiences, culinary offerings, and guest accommodations.
Keeping it consistent
Ocean View Estates has a unique brand synonymous with Brisbane hinterland country life, rolling hills and breathtaking scenery. Whilst crafting strategies across its digital channels, we ensured a consistent brand look and feel to harmonise its channels and make them pop.
Small businesses need a consistent brand across their digital channels to build trust, recognition, and loyalty among customers. A unified brand image ensures professionalism, clarity, and coherence in communication, enhancing memorability and facilitating customer engagement. By maintaining consistency in messaging and visual identity, businesses can strengthen their brand presence, leading to increased credibility and ultimately driving business growth.
And the results?
By partnering with a us and implementing strategic marketing initiatives, Ocean View Estates and Winery achieved remarkable growth and success in a competitive market.
The collaboration resulted in increased brand awareness, higher levels of customer engagement, and a tangible impact on bookings and sales.
Keywords
In the top 10 spots in their local area
Increase in engagement
Across social media channels
Increase in website traffic
Within the first 6 months
Facebook followers
Up 20% since campaign commencement
What the Client said
Want your business to be our next success story?
Launching a new business may initially feel like a slow burn, but as word spreads and your brand gains recognition, the momentum can swiftly escalate, transforming your venture into a flourishing local business with a fully booked calendar!
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