Homepage Hospitality: The purpose of a website homepage in 2022

Three pairs of pink sneakers worn by a parent and two children

I recently analysed some metrics on a client’s website that showed 70% of their visitors don’t scroll down the homepage when they land on the website. On a homepage with over 1m visitors a month, that’s 700,000 visitors who do not scroll down the page after they land on the homepage. For this particular client, […]