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Website Conversion: Turning Visitors into Customers

man leaving a google review online

Ever wondered why some websites look good but don’t bring in customers, while others might not be as fancy but bring in tons of sales? That’s the magic of website conversion – turning visitors into buyers. It’s not just about looks; it’s about getting those visitors to take action, whether it’s making a purchase, signing […]

Homepage Hospitality: The purpose of a website homepage in 2022

Three pairs of pink sneakers worn by a parent and two children

I recently analysed some metrics on a client’s website that showed 70% of their visitors don’t scroll down the homepage when they land on the website. On a homepage with over 1m visitors a month, that’s 700,000 visitors who do not scroll down the page after they land on the homepage. For this particular client, […]