Google Ads vs. Facebook Ads: The Ultimate Showdown
When it comes to grabbing attention and winning over customers online, two advertising giants stand out: Google Ads and Facebook Ads. But which one truly deserves your applause (and budget)? After some experimenting, I’ve found Google Ads to be a clear winner, and here’s why. The Google Ads Advantage: The Facebook Ads Perspective: The Verdict: […]
Why service based businesses need strategic online marketing
It’s no secret, service-based businesses face a unique set of challenges. They must not only focus on delivering exceptional services, but also navigate every other aspect of their business, including their online marketing. Strategic digital marketing is no longer a luxury for b2b businesses. It’s a necessity for survival and growth. This article aims to […]
Maximising ROI with B2B Digital Marketing
In the competitive landscape of B2B (business-to-business) marketing, maximising your return on investment (ROI) is pivotal. As an entrepreneur or marketing leader, understanding how to leverage digital marketing strategies to their fullest potential can mean the difference between a thriving business and one that struggles to stay afloat. Implementing a robust digital marketing plan involves […]
Let’s talk Digital Marketing! What it is (and what it isn’t!)
There’s definitely a buzz in the digital marketing world at the moment and it’s not going away any time soon. Particularly as the pandemic propelled businesses at warp speed into the online abyss. But do you know what Digital Marketing really is? And most importantly, what it really isn’t? Most people think digital marketing is […]